How can we convert as many interested prospects as possible into satisfied customers? That’s what Ergodôme, specialist in ergonomic furniture, wanted us to answer. So D’M&S developed an action-oriented online marketing strategy that exclusively focused on its conversion-driven website.
Persuade with expertise
Not the products but Ergodôme’s expertise is put in the spotlight on its new website. By means of video testimonials and informative articles, questions such as “A firm or a soft mattress?” are being answered. The customer immediately knows he’s at the right page. The introductory video perfectly encourages each visitor to take a closer look around the site.
Website expanded with webshop
The website is built on Drupal open source technology, which means it could be easily enhanced with an e-commerce module in the next phase of the project. From prospection, via advice, to the actual purchase of the products. In other words, a one-stop-shop.
In-house video production
D’M&S also took on the full production duties for the video testimonials. The professional photos on the new website were shot by PhotograPhil, the in-house photographer at D’M&S. In other words, Ergodôme was given the all-in service to generate and realise online leads.
Because of the thoughtful placement of calls to action and relevant content, we give the conversion a boost.
