Technical profiles are at a premium on the job market. That’s something Belgian multi-technology specialist VMA knows all about. We created a positive employer branding campaign to recruit employees with a technical drive.
How do you get project managers, software engineers, electricians, cost engineers and the like excited about what you have to offer? We came up with a striking employer branding concept with a very positive message. The perfect way to attract the right profiles on a job market where demand far outstrips supply.
The folks who work at VMA are "charged with positive energy". That’s the recurring theme throughout our campaign. Each VMA employee featured in the campaign has a tangible passion for electrical engineering and is coursing with positive energy. You see that too: our Van de Graaff generator literally got everyone’s hair standing on end in front of the camera. Priceless! Check it out for yourself...
We designed a job site with positive message and charged-up visuals.
The employer branding communication campaign is built around the visuals of the charged-up VMA employees? Check. A job site brimming with testimonials and vacancies, a dynamic video shot in our studio? Check. And social media posts and SEA campaigns (Google Ads and display advertising) to attract the right visitors? Check.
This is an employer branding campaign that will help VMA find the people they need to fill their vacancies fast.