The branding of technical textile producer Seyntex needed an upgrade. Our communication specialists developed a creative and transmedia marketing strategy with which Seyntex positions itself firmly on the international B2B market. The basis of the new branding is a corporate concept (image), which we continued in the website and corporate identity, a corporate video, a tetralogy brochure and trade fair material.
4 strong concept visuals
Seyntex needed fresh and especially clear branding to promote their offer in the B2B market. The basis of the new branding are the four new concept images D’M&S developed; military, police, fire protection and personal protection. These are the basic industries Seyntex is active in. We came up with, shot and edited the images of the man in four professional outfits, which each symbolise a sector. The man is surrounded by an air bubble which symbolises protection. This is emphasised by the new concept slogan “You live to protect, we protect you”. We also used the 4 concept visuals and the slogan in the new stationary, website, video, brochure and trade fair material.
Attractive and lead-generating website
The new website also departs from the four concept images. This way the visitor can immediately see in which markets Seyntex is active and he can find the products he is looking for even faster. Pack shots of linked products can be found at the bottom of each sector page. Our photographer made and edited 25 pack shots to complete the offer. The multilingual site was also given a fresh and modern look and we also made it mobile friendly. On the basis of a detailed keyword analysis, we optimised the relevant pages. By focusing on SEO for English-language keywords, we are attracting more traffic to the website. The blog, where content is king, supports this. The corporate video was given a prominent place on the homepage. This isn’t a dull corporate movie, but a compelling story centred around action, heroism and trust.
Sales supporting offline tools
The same storytelling can be found in the corporate brochure we developed for Seyntex. We chose a so-called ‘tabernacle’, a creative, foldable tetralogy that is ideal for highlighting the dynamic concept of Seyntex. The luxurious leaflet is the perfect tool for the Seyntex sales team, which introduces B2B customers to the company and its offer in a very impressive way. Seyntex has an international clientele, which is why each brochure is written in English, complemented with a second language. The concept images can also be found in the new stand material. To impress at international trade fairs such as DSEI (Defence and Security Equipment International) in London and Interpolitex in Moscow, we developed a large triptych that decorates the walls of the stand.