Last year, a new chapter started for the family construction company Verhelst. By splitting up the activities, all companies, except for the building materials and the transport department, ended up in the Verhelst Group. CEO Johan Verhelst saw this as the ideal moment for a rebranding. We started with the corporate identity.
Verhelst Aannemingen, Top-Mix, TopAsfalt and Verhelst Machines, together with two additional activities, sand extraction and soil storage, form the Verhelst Group. In order to position them clearly in the market, we gave this new "Group" its own graphic identity.
For the new corporate identity, we took inspiration from the existing design and added something extra
We then applied the corporate identity to various tools: stationery, the staff magazine, site equipment, social media and websites.
The new website is Verhelst Group's online business card. It is a digital portal that bundles all activities of the group. We turned it into a visually attractive site, with a mood video and beautiful photos. The complete offer is clearly displayed and visitors can easily find their way to the websites of the companies from the Verhelst Group. Some of them also got an update in the process.
To make the launch of the construction group more resonant, we set up a press strategy. We took care of the media selection, wrote a press release and were responsible for distribution and follow-up. With result: the start of Verhelst Group did not go unnoticed in the construction industry.
The online marketing campaign via Facebook, Instagram, LinkedIn, Google Ads and YouTube created even more buzz and generated extra traffic to the website(s).
Last but not least, we gave the site equipment a Verhelst Group makeover and also informed employees about the new direction. Not only via internal mail, but also with a staff magazine: NWS@Verhelst Group, "about everything that makes working at Verhelst Group so fascinating". Nice reading that strengthened the sense of community even more!
"We extended the rebranding to the construction site"