Wholesale baker Holeki commissioned us to develop a go-to-market strategy with extra lashings of branding and tools to launch its latest MyTarteletto concept. The online store was the icing on the cake. Anything else?

A new party tart brand

Holeki in Belgium has been producing the freshly packed Tarteletto-branded tarts sold in local supermarkets for a few years now. It has now launched a new way to buy its larger party tarts online at MyTarteletto.be. We were brought in to raise the brand’s profile on the market and add some glitter to the branding and rollout. Hats off to our teams!

Tasty online platform

No two parties are alike, of course, so consumers, event organisers, care homes, play centres and more are all able to personalise MyTarteletto to suit their tastes. We designed a mouth-watering digital platform packed with everything they need to create and order their perfect tart, which is shipped straight to their door. Sweet!

  • Attractive UX design
  • Clear structure and logical order flow with email confirmation
  • Stable, secure ecommerce module
  • Customer-friendly back office (they can add content themselves)

The eye-catching packaging and support tools steer tart lovers towards the online store.

Tastefully packaged offline tools

You cannot have a party without invitations and presents. With that in mind, our designers created a whole raft of offline communication tools to promote MyTarteletto and attract customers.

  • Teaser insert in Tarteletto boxes (cross-selling!)
  • Small promotional box with voucher to activate the website
  • Large box for tart shipments to customers
  • Leaflets and posters

What’s next?

Our digital marketers are now working on a campaign to bring even more people to the MyTarteletto party. Keep your eyes peeled on your socials!