Last year Aldi opened a new branch in Aarschot, the first in Belgium to be designed in line with the new store concept. The German supermarket chain asked our event team to get involved in the official opening.
For the occasion we transformed the parking lot under the new shop into a stylish event venue. Blue carpet, white drapes, attractive decorations and lighting, signage...
The whole setting exuded Aldi quality. The catering too. Only Aldi products and ingredients were used, from the aperitif and the quick bites to the coffee in the barista-staffed bar. After the official welcomes and a chance for management to set out the group’s plans for the future, the standing buffet was opened.