Cases

How do we power up brands, you ask? Let some of our projects show you.
Feel free to be inspired.

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Stricter energy standards, complex regulations, digitization ... No wonder construction companies are stressed. Viessmann, however, sees this evolution as an opportunity. But how do you convince the construction industry with a view to more leads and higher sales?

When you devote all your energy and expertise to developing a new product, you clearly want it to make a splash. With that in mind, we added some gloss to the launch of Resilox, a new facade paint from Libert Paints.

Thank your customers for their trust and engage them even more? We gave the traditional loyalty action of distributor of electrical installation material ABB-Vynckier an extra attractive touch this year.

Tiling specialist Tyles has opened a new showroom. And they’ve gone large. In the Superlarge showroom in Zellik you’ll only find the biggest tiles. It’s the only one of its kind in Belgium.

For Assuralia, a hybrid event was the solution to still be able to connect with its audience in 2021. From our studio in Bruges, we were in control of this live-streamed and tightly directed digital event.

Pharmaceutical company Arega Pharma has a new natural food supplement. We put the product on the market (and in the pharmacy) through a cross-media campaign.

A different communication approach helps you drive up awareness of your brand. Just ask Vermo. We devised a very special concept for the aluminium carport, canopy and shelter specialist that simply flew.

Sooner or later every business will have to go through its own digital transformation. Vanden Bussche in Veurne understood this. We boosted the construction company’s online visibility with a new website, an eye-catching online marketing strategy and a tracking tool to generate leads.

Technical profiles are at a premium on the job market. That’s something Belgian multi-technology specialist VMA knows all about. We created a positive employer branding campaign to recruit employees with a technical drive.

Mobix, a member of the CFE group, installs and services smart lighting, high-tension networks, utilities, signage and overhead wires for rail and road infrastructure. The folks there signed up to our somewhat bold conceptual approach to boost communications with existing and future employees.

Flexadin is a nutritional supplement for dogs that enjoys a strong reputation among vets and pet owners. Now, the company behind the brand, Vetoquinol, has brought a similar supplement for cats to the Belgian and Dutch market. We ran a cross-media campaign to spread the news.

‘Challenge the expected’. That’s the theme of AEG’s new spring campaign. Just like last year, we spread the news to retailers and consumers with promotional material for stores, TV and online. The right ingredients for sales success.

Continental Sweets

Lutti is one of Belgium’s best-selling, but nowhere near best-known, candy brands. Until now! We raised Lutti’s profile with an eye-catching cross-media campaign.

When the pandemic first broke out, the government asked ECA to help by making surgical masks. With so much at stake, the car interior upholstering manufacturer was delighted to join the fight against covid-19. We created a strong communication plan to tell the wider world.

Family building firm Verhelst took a big step last year. As part of a major restructuring, all activities save the building materials and the transport divisions were brought under the Verhelst Group banner as separate companies. For CEO Johan Verhelst, it was the ideal opportunity for a rebrand. We started with the corporate identity.

Cordeel Group NV has been playing in the champions league for years. The Belgian construction company is "the fastest builder of Europe". And it’s now looking for new recruits to drive further growth. We helped "the company with the happiest employees" add to their ranks with an original employer branding campaign.

We gave Belgian pump specialist Wilo’s online loyalty platform, WiloXperts, a makeover to help fitters engage with the brand and turn on new users. The result is cool in every regard.

BASF Agricultural Solutions has a revolutionary new fungicide to protect cereals from disease and mould. The challenge is deciding how to get the message across to your target groups during a pandemic. A hybrid event was the answer.

Every year Zanussi holds a live event to present new products and functions to the general public. This year it obviously had to be a little different. Which is why we proposed a new lead-generation strategy with a central role for our video team.

Launching a European line of care products on the Chinese market demands a personalised approach. We conducted a detailed study to identify the perfect style from packaging to website.

We designed an original series of packagings to highlight the technology’s USPs, including brand name, design and branding

Launching a new natural nutritional supplement on the consumer market calls for a cross-media approach.

Acoustic ceiling and partition solutions manufacturer Rockfon wants to inform and engage its fitters as much as possible. Hooking up with D’M&S, the company stepped up its B2B communication to the French market.

Unilin Insulations

A strong uniform brand identity enhances your pulling power. The experience of UNILIN Insulation is an enlightening example.

Electrolux helps people exceed their expectations every day by ensuring a pleasant cooking experience and making housework less of a chore. So how do you get new employees on board with that aspiration?

AD International

For AD International Europe we developed an accessible, user-friendly online platform to strengthen connections on the international automotive aftermarket.

Among people in the trade, as well as fans of KV Mechelen and AZ Alkmaar, as club sponsor. That brand awareness is not as strong in French-speaking Belgium. We aim to change that with a roaring radio campaign.

A unique type of event carpeting that can help reduce the event’s ecological footprint. It is an innovative concept that demands well-considered positioning. That’s just where our strengths lie.

Van Wellen Group

Clear branding that expresses what your company stands for. Topped by a bright website fully loaded with specific information and an up-to-date project range for visitors. That’s what we created in association with property specialists Van Wellen Group.

Rockfon ran a campaign in the Nordics to promote its acoustic ceiling panels for office spaces. Our content team developed a supporting content strategy to ratchet up awareness among architects and drive up virtual footfall to the website.

A stainless carpet? Lano Carpets presented its revolutionary SmartStrand Forever Clean innovation at Domotex, the leading international trade fair for floor coverings. We designed a set of touching concept visuals and a heart-warming video to ensure the launch made a splash.

A campaign visual that sets it apart from the competition, generates more leads and creates more awareness for the group and its Comfortlift solution. The concept we developed for Coopman Orona last year was just the beginning. Time to step up!

Chemicaliënproducent HuLooking to increase the visibility of an existing product? We boosted the relaunch of chemical producer Huntsman’s I-BOND range with a playful concept visual, a product video and a host of related tools.

To set itself apart on the international packaging market, Pattyn called us in for a cross-media campaign focused exclusively on customers. From eye-catching concept visual to optimised website.

ROCKWOOL Technical Insulation ordered an online platform to make its product pricelists more accessible and easier to understand. The result was Rockprice.

How do you reach the people who are interested in your product? For tile specialist Tyles we developed a campaign to improve brand recognition and strengthen its image with a style all of its own.

Fujirebio ordered an international corporate website to support customer service and generate new leads. Plus a string of microsites to bolster its online marketing. Our solution was just what the doctor ordered.

When chemical producer Huntsman challenged us to raise the profile of its 3D shoe sole printing technology, our response made quite an impression.

Visser & Smit Hanab

Visser & Smit Hanab is a leading name in energy transition, with more than 70 years’ experience. The folks there build long-distance piping, supply lines and industrial systems for water and energy transmission and distribution.

After having previously given the Arco house style a makeover, this time we took it up a notch. We designed a visual concept with wow factor and put it to work on a cool website and corporate movie.

AEG is clearly sold. After its good experience with influencer marketing to promote its steam ovens a while ago, it chose the same approach for two new products.

AZ Sint-Lucas Bruges is more than a place where patients are given the best possible care. That’s something everyone should be aware of. The hospital is also looking for new additions to the team. Our video team combined the two messages in a heart-warming corporate film.

Start People’s high placing in the ranking of the Best Workplaces by the Great Place to Work® Institute and Vlerick Business School shows how engaged its employees are.

Unique open day

AZ Groeninge schrijft nieuw verhaalop Dag van de Wetenschap

Last year Aldi opened a new branch in Aarschot, the first in Belgium to be designed in line with the new store concept. The German supermarket chain asked our event team to get involved in the official opening.

Soudal has something to celebrate! Its bestselling Fix ALL is 25 years old and Soudal wanted to mark the occasion. We drew on our party skills to ensure the anniversary was a big hit.

Data visualisation enriches new BPF content site.

Communication perfectly tailored to the target group? That requires a targeted approach. Who are your customers? What are they interested in? And how can you reach them? We joined forces with Alsan to create impact through marketing.

PSA Antwerp is a big employer at the Port of Antwerp, with more than 3900 people working there. But it is in urgent need of technical profiles to support its growth. We joined forces to look for a way to attract talented new people and turn them on to a career at the port.

LVD in Gullegem, West Flanders is a global leader in sheet metal folding, punching and shearing. The machine maker made that crystal clear ahead of the EuroBLECH trade fair in Germany.

Harvest for Pasfrost! The Passendale-based producer and distributor of deep-frozen vegetables has a new website to highlight its sustainable image. The hearts of visitors to the SIAL food show in Paris were warmed with... soup.

DiBO manufactures robust professional cleaning machines. Top Belgian quality. The family firm wanted to shout that from the rooftops, so they asked us to come up with a powerful visual that would boost their image and product recognition. Enter The Hulk... from Brussels.

Uniform communication is a requisite before you can start building a strong and reliable image. Offline and online. This is how we tackled that for DCA Woonprojecten.

After the launch of a campaign to recruit test subjects for clinical trials, SGS was ready for the next step: remaining in the public eye and attracting as many pioneers as possible. Our video and online teams stepped up to the plate.

Callens is ready for the future. The industrial heating and air conditioning specialist undertook a full rebranding, taking the opportunity to boost its internal and external communication. We co-authored this cross-media success story.

Rf-Technologies

Who is Rf-Technologies? What does the fire-resistant solutions manufacturer stand for? How can it strengthen its name familiarity and corporate image - and so generate more leads and attract and enthuse new and existing employees?

The summer is the ideal time for a day out with the whole family. And Bobbejaanland is the ideal destination. An attractive radio and TV commercial was specially designed to win over kids and particularly parents. We added a special twist to the campaign.

Packaging specialist Pattyn’s new product line has shaken up the market. The innovation called for a strategic market approach rather than regular production communication.

Due to acquisitions in Germany and Croatia, the Hasselt-based high-tech producer of sports and health nutrition has quickly grown into a global player. A challenge that D’M&S was pleased to sink its teeth into.

'Together we must save our oceans from litter', het thema van Polytalk 2018. Het eventteam van D'M&S stond al voor de tweede keer aan het roer en zorgde opnieuw voor een rimpelloze organisatie.

We were tasked with strengthening its image as a highly trusted supplier and tightening its focus on professional customers. Especially online.

GROHE introduces a new form of toilet hygiene with the Sensia Arena shower toilet. We ensures the message was heard loud and clear with a stylish cross-media campaign to inspire and convert professionals and consumers.

Watts Insulation

Watts Benelux has upgraded its house style. D’M&S rolled it out to its corporate and consumer documents. We revised various sales brochures and created additional sales tools, including for the launch of OneFlow and the repositioning of Microflex.

On Thursday 23 March Danilith opened the doors of its brand-new show house in Wortegem-Petegem. To introduce this nearly zero-energy house to stakeholders and customers as well as to its own staff, the building company called in D’M&S.

Crossmediale communicatie

Stichting tegen Kanker

Every other year Stichting Tegen Kanker presents Grants to scientists who offer a significant contribution to cancer research. This year, our event team turned this prestigious event into a stylish awards ceremony. A bull’s-eye.

These past few years, Tupperware went to the sea by bike on sunny summer days. The well-known American brand of plastic domestic products wanted to get people interested in a fresh challenge.

Insect bites or burning sun. With the Picasol care products everyone can enjoy a worry-free holiday. On its newest website, pharmaceutical company Oystershell engaged in a battle with summer pests. We also provided the tools for promoting Picasol online.

On 1 June our event team organised the ‘Battle of the Chefs’ for food service specialist Compass Group. During the final in Tour & Taxis, 10 chef teams battled for the title ‘Signature Dish of the Year’. The 250 guests enjoyed the cooking spectacle to the full.

Metagenics, worldwide leader in the production and distribution of food supplements, wanted to give the sale of one of its products a boost. CurcuDyn, non-prescription medication that relaxes stiff muscles, tendons and joints, was given an inventive campaign concept.

Belgosuc produces semi-finished products based on natural sugars for the artisanal and industrial food industry. To familiarise customers and potential leads with its activities and assortment, we put print communication in the picture.

Pharmaceutical company Merck Consumer Healthcare sought a subtle but striking concept to promote one of its products among the female target group. We developed a stimulating campaign that left little to the imagination.

Honda Belgium organised the local edition in Brussels in June. D’M&S designed a strong concept (image) and developed a whole range of offline communication tools.

The cooperation between D’M&S, Pauwels Sauzen and cyclo-cross world champion Wout van Aert was a huge success! The commercials that aired on VTM at the start of cyclo-cross season 2017 whetted everyone’s appetite.

With the UNIQOAT, Agfa Materials, a division of Agfa-Gevaert, introduced a revolutionary backsheet for solar panels at the largest PV trade fair in China. We enforced the launch of this innovation.

Overstock, distributor of garden and indoor furniture, has a well-filled product catalogue. With the summer on its way, the retailer put its compact Bristol garden sets in the limelight... in a small, colourful catalogue.

For Arteco, European market leader in coolants for the automobile industry, we developed a fourth concept image Arteco uses in a worldwide campaign.

Ham, bacon, salami, game pâté. This is just a selection of Bourgon’s assortment. To promote the rich variation of meat products and the craftsmanship of the butcher, we created a tasteful campaign.

The branding of technical textile producer Seyntex needed an upgrade. Our communication specialists developed a creative and transmedia marketing strategy with which Seyntex positions itself firmly on the international B2B market.

Bobbejaanland is the most enjoyable ‘country’ for professionals and companies for a teambuilding event, staff party or other event. We highlighted this with a striking B2B concept and a transmedia mix of communication tools.

Hearing specialist Amplifon wanted to inform the general public about hearing loss and the solutions it offers in its hearing centres. We gave the campaign the necessary echo and provided original information material.

Intro: Master baker Poppies approached D’M&S with the request to revamp their website. A job we gladly took to heart. Our experts sketched the new structure and worked out a modern, attractive and high-performing website.

Wallfashion specialist Grandeco treated its employees to a family day in true festival style! Our event planners ensured the smooth flow of the day and provided children’s entertainment, food trucks, a photo search, a DJ and more!

KCB Autolease fully engages in multimodal mobility. We helped the car leasing company to put the communication about this strategic change on the right track.

Healtech develops and produces machines that restore the electronic connections in the body and heal the patient. D’M&S not only came up with the name of the new company, but worked out the logo, corporate identity, website and videos.

The health care company asked us to develop an online strategy to raise awareness among both the general public and medical professionals and to activate both groups.

D’M&S rolled up its sleeves and created on top of the new website a new logo and corporate identity, a look book video and photos and also took care of the organization of the new collection’s launch event.

In the run-up to Batibouw, we prepared a campaign for AEG Belgium that put these assistants of healthy cooking in the spotlight. Our recipe?

If you’re sometimes gripped by stress, MetaRelax will help you. We developed a new targeted B2C campaign to highlight the dietary supplement of producer Metagenics. A cross-media campaign, of course.

Je Makelaar runs regular campaigns on topical issues to generate more valuable contacts for its insurance brokers. We recently fine-tuned the communication from the current campaign, creating a mix of lead-generating tools. Follow us?

Roto has a new online loyalty platform: Rotogether. The aim of the company, which manufactures window and door fittings, was to strengthen its ties with fitters, dealers and other clientele, and turn them into loyal customers.

Few people know that Vink also sells valves. So it was high time to announce it to the world. D’M&S developed a three-step concept visual, which we used in a direct mail and to decorate the Vink fair stand.

A new online dimension has been given to the D’M&S campaign for roofing manufacturer Derbigum. Now Derbigum is committing to online marketing. The full 360 degrees.

Project developer Alheembouw asked us to give their website a new, modern look. After analysing the content and functionalities of the old website, we transformed it into a smooth navigable website with a modern and light design.

D’M&S got to organise three events for the Kortrijk hospital: a VIP opening ceremony, an open day and also an evening party. We not only organised the events, but also developed all communication tools, such as a website, offline and online invitations and registration platforms.

To promote its new brand GLS-ONE in this B2C market, we developed a transmedia strategy. We are currently directing the target group towards the website via online marketing and with a national television campaign starring the Red Devils. Guaranteed stopping power!

Android, AmbiLux, AmbiLight … there is no such thing as the television to Philips. This electronics giant offers a TV for each kind of customer and contacted D’M&S to manage their different Facebook and AdWords campaigns.

Promeco Tempcontrol

To successfully launch Tempcontrol amongst manufacturers of tableware and cooking utensils, we came up with a powerful concept visual, integrated in the website as well as in a B2B information leaflet.

Mitsubishi Electric

D’M&S developed a search engine optimised website, informing the consumer about all ins and outs of heat pump technology.

Finding a single and clear concept to encompass the complex service portfolio of supply management specialist Solvint… that was the mission our marketing experts chose to accept.

With the aim to clearly position executive search specialist Altior in the business market, D’M&S devised a powerful concept, supported by a unique image of a paper unicorn.

Hainan Airlines

10 jaar geleden landde het eerste vliegtuig van de Chinese luchtvaartmaatschappij Hainan Airlines vanuit Bejing in Brussel. Om dat te vieren nodigde het in september 250 relaties uit voor een ‘east meets west’ event.

Artipur are mixes for specialty bread Dossche Mills brings to the market for bakeries. We seasoned all communication linked to the launch of this new range with style and inspiration.

On Chillventa, the professional trade fair for the refrigeration industry in Nürnberg, Germany, Baltimore Aircoil Company (BAC) launched a corporate image intended to highlight their sustainability strategy and ecological ambitions. We came up with the visual and the fair booth.

This year, the prestigious classic car festival Zoute Grand Prix celebrated its seventh edition. D’M&S not only managed all press communication as it did before, but was also responsible for all online marketing and organising the VIP activities in Kortrijk.

Last year, a group of driving forces in the Belgian vegetable and fruit industry joined together in a new group: Greenyard – immediately one of the largest suppliers of vegetables and fruit worldwide. This merger became the main theme in the first annual report we drew up for this freshly founded venture. Both in the printed and online version.

Imperial Meat Products

One informative magazine per quarter. At the start of this year, Imperial Meat Products put a first step in the right direction to strengthen ties with the butcher-tradesman. The fine meats producer understood however there was more potential than meets the eye… spurring on D’M&S Online to set up an online platform, which was launched with a tasteful event managed by D’M&S Events.

Since one year, building contractor Danilith has turned to a new style of communication. A revamped corporate style, an array of print tools, advertising and radio campaigns and a brand new website were all part of the plan, and now need to be evaluated. Did the marketing analysis and communication optimisation really work? Conclusion: they definitely have.

Creative concepts that are totally timeless. For many years, that has been our trademark. That’s why when ‘time’ and ‘time efficiency’ are a central campaign theme, we obviously feel happy as Larry. For Gates we came up with an out-of-the-box concept visual for the distributor segment. Both offline and online.

New Headquarters. That simply calls for a decent housewarming party, with a party concept that isn’t just innovative and creative, but also transparent, functional, straight to the point and sustainable. D’M&S merged all these qualities in a totally full-on event.

How to give central stage to a topic such as sea pollution at a congress attended by participants from each corner of the world? D’M&S created this concept visual, produced all communication material and managed the event to become a big hit. Neat result!

D’M&S turned the average obligatory New Year’s reception into a sensational New Year’s gathering for Voka. A charming venue and a strong message wrapped in a dynamic package sealed the deal.

Saint-Gobain Glass

Last year, manufacturer of construction materials Saint-Gobain Group celebrated its 350th anniversary. At the end of 2015, the Glassolutions department cordially invited its most privileged customers and dealers to where it all began: Versailles. D’M&S ensured a royal welcome.

A stern of a ship that seamlessly transforms under the waterline into a huge red balloon. With this campaign visual, we want to emphasise the light weight of the ROCKWOOL insulation.

Phoenix Contact

How to make a complicated problem clear in a straightforward way? Anything but easy! But not for D’M&S, because we know how to solve this. ‘Keep it simple’ is one of our easy solutions.

Campagnebeeld Phoenix Contact

How do you whet children’s appetite for fresh vegetables? How do you cultivate their green fingers? We helped organic fertiliser manufacturer OSMO launch ‘See them grow!’, an educational garden project to make primary schools greener which at the same time involves the children.

Living Tomorrow

Living Tomorrow brings entrepreneurs together in an inspiring environment. D’M&S constantly looks for innovative techniques that can make a difference for those entrepreneurs. It was only a matter of time for us to become partners in innovation.

Living Tomorrow

HeidelbergCement

How do we attract as many people as possible to participate in the Quarry Life Award? We simply took our existing campaign as a starting point and we gave the online platform a complete makeover.

Quarry Life Award

Gyproc has everything the DIY’er needs to build and finish walls and ceilings with plasterboard. A new communication campaign highlights Gyproc’s all-in-one quality. To actually convince the online visitor to choose Gyproc, we took them on an online customer journey: from Awareness, via Consideration, to Conversion.

Belgocontrol welcomed its most important partners and business contacts to the air traffic control towver in Steenokkerzeel for a special New Year’s reception. D’M&S Events made it a sparkling experience.

A unique location. A fitting concept. The perfect finishing touches. This holy trinity leads to successful events with the return wished for, as was the case for frozen vegetables manufacturer Ardo’s ‘Let’s meet in the field’ event.

Efficiently winning over new customers is the daily concern of Belgian building firm Danilith. We designed a new concept called ‘Home made Homes’ and selected the tools that would ensure a successful communication campaign.

Tintto is a quality label for self-employed interior design and decoration shops. It illustrates the shops’ professional approach and expertise. After freshening up the logo, we recently gave all communication materials a full makeover to increase Tintto’s brand image. Offline and online.

Specialist opticians meet the specs wearers’ every need. To encourage the latter to get along to the former, we made spectacles manufacturer Hoya’s latest promotional campaign that visibly increased its sales.

Brouwerij Haacht

With Adler, Brouwerij Haacht has a premium pilsner in its range. The average pub-crawler does not belong to its trendy target group. Young adults who follow their dreams, on the other hand, do. Our quest led to a campaign that refreshes and reinforces the premium beer’s adventurous image.

Adler campagnebeeld

While corrugated sheets on rooftops degrade the street scene, Solesia’s integrated solar panels and slates upgrade it. Its aesthetic solution is as discrete as the advertising concept we have thought up is eye-catching.

Tubtara® blind rivet nuts are studs that can be mounted blindly. Rest assured that we had our eyes wide open when restyling the logo and the new B2B website.

Real estate with the highest possible return. Wilink ensures its customers the highest quality label when choosing for Wilink Selection. Our online marketing strategy was developed for both higher conversions and increased brand awareness.

How can we generate valuable leads that increase the likelihood of conversion? That’s what Ergodôme, specialist in ergonomic furniture, wanted us to answer. So D’M&S developed an action-oriented online marketing strategy.