Van Vaerenbergh Land Rover Asse on a roll, offline and online
For Van Vaerenbergh, we keep the relationship with customers and prospects warm. Both offline and online. After all, buying a new car is not something you decide overnight. Certainly not when it comes to a premium brand like Land Rover.
A premium approach
Van Vaerenbergh is a family business with more than 60 years of experience in the automotive sector.
It positions itself as a versatile mobility partner that, besides an exclusive range of new and used luxury vehicles, also offers maintenance, rental, repairs and bodywork. A premium service calls for a premium image, both offline and online.
Exclusive V-Days
To maintain existing relationships and attract new leads, Van Vaerenbergh dreamed of organising a VIP event. We came up with an event concept with the roaring name ‘V-Days’. It refers to Van Vaerenbergh, but above all to the high VIP level of their offer and services.
We welcomed 200 guests, spread over two high-end evenings, one for Defender and one for Land Rover. From branding, luxury printed invitations, e-mail communication and an online registration flow to dressing the event space and on-site coordination: our event team ensured flawless follow-up from A to Z. Including a professional aftermovie and photography.
Online visibility
Online, too, we work with Van Vaerenbergh on a strong presence. On the one hand with always-on campaigns for continuous awareness, on the other with hero campaigns around, for example, the motor show or the plug-in hybrid range.
Our online team creates specific content per channel and objective and closely monitors performance on social media (Meta) and Google.
Communication on a grand scale
Equally impossible to miss: the impressive large-format window decoration (3.7 x 15 metres) made it clear to everyone passing the showroom that this was the moment to book a test drive. Communication with impact, check!
Organic video content
The organic content approach we proposed to put JLR Asse more in the picture on social media is all about experience. No classic advertising – the paid always-on campaign simply keeps running. Instead, recognisable stories, tailored for Insta and told in short video formats.
The content comes from social video shoots we regularly film at the dealership. Every shoot is well prepared: we work with clear themes and scripts so the shoot runs efficiently. At the same time, we leave room for spontaneity, because that is exactly what makes the videos so appealing.
The leading roles are not played by actors, but by JLR Asse’s own people. Their authenticity makes every video recognisable, genuine and likeable.
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