D’M&S Insights
See where your marketing can deliver more.
Many marketing decisions are based on experience, previous campaigns, and assumptions. D’M&S Insights compares these against current search, online, and website behaviour. This shows you where your customer really is, what occupies their mind, who makes the decisions, and where you are missing opportunities or wasting budget. You don't get a mountain of data that you still have to interpret yourself, but clear direction: where should you invest, which message should you sharpen, which channels should you prioritise, and which assumptions should you reconsider?
Which channels deserve more or less attention?
How do you get more out of your marketing budget?
Which message performs better?
Market & competition
See who else is competing for your customer's attention, which developments matter, and where there is room for growth.
Brand & message
Discover which themes and words resonate with your customer and where your positioning or narrative could be sharper.
Channels & impact
See where your customer searches, compares, and is active, so you can allocate your budget more effectively and choose channels with greater confidence.
Customer behaviour
Understand who makes the decisions, what visitors do, where they click through, and where they drop off. This allows you to refine your communication and experience more effectively.
Testimonial
Van Mossel - See where digital growth opportunities lie
Van Mossel gained insight into the specific search queries customers use to start their journey, as well as the other players competing for their attention. This revealed untapped digital growth opportunities, allowing for more targeted choices and better internal justification.
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Testimonial
Innoventis - Make your message more relatable
Analysis of public online posts showed that weight management was a central topic of conversation among Innoventis' target audiences. Just as importantly, the analysis revealed the specific language patients use themselves. This vocabulary helped align communication more closely with their daily lives.
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Testimonial
STG Badkamers - Reach the right decision-maker
STG Badkamers traditionally focused heavily on trade professionals. The insights process revealed that the decisive role in the purchasing process was increasingly shifting to private individuals. This provided the marketing team with a more objective basis for adjusting their strategy, messaging, and priorities.
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Where do you need more certainty?
You don't need to know in advance which analysis or approach is required. Just tell us which marketing decision you want to support with better evidence. We will work with you to determine the necessary insights and how to turn them into targeted action.
Strategy
From insight to better choices.
Insights help you see what is actually happening. Strategy helps you decide what to do about it.
Our strategists translate what we see into choices regarding target audience, positioning, messaging, channels, and budget. Together, we determine where to focus, what to adjust, and which opportunities to prioritize.
Our expertise & skills
Strategy
Go-to-market strategy
Launching your organization or products? We combine omni-channel, digital, and performance marketing to position you optimally. From content and CRM strategies to media and influencer planning: we make your launch powerful and purposeful.
Communication strategy
From corporate communication strategy and positioning to reputation, change, and internal communication. Together, we determine what you say, to whom, and through which channels. Crisis communication? We support you with that too, through reputation management and press relations.
Brand strategy
What does your brand stand for, and what sets it apart? Together, we define a sharp positioningand a credible brand promise, translated into concrete principles for behaviour and communication. This is how you give all your marketing efforts a clear direction.
On-site consultancy
Do you need strategic guidance? We offer tailored consultancy, from go-to-market plans and content strategy to sales funnel optimization and e-commerce solutions. Whether you need support with branding, performance marketing or market research, our experts are here to help – including on an interim basis.
GripIQ accelerates analysis
D’M&S Insights is powered by GripIQ, our AI-driven growth intelligence platform. It helps analyse large volumes of market and customer data faster and makes patterns visible in real time. Our strategists assess what is relevant and translate it into concrete marketing choices.
Insights Sessions
Want to see how Insights works first?
During a free session, you will see how D’M&S Insights provides a sharper view of customer behaviour and how you can use that to make better marketing decisions. The sessions are held alternately at D’M&S in Bruges, Antwerp, and Brussels.
Frequently asked questions
What is D’M&S Insights?
D’M&S Insights helpt je marketingkeuzes beter onderbouwen. We brengen relevante signalen uit markt-, zoek-, online- en websitegedrag samen en leggen die naast wat je vandaag over je klant denkt te weten. Zo zie je waar je gerichter kunt investeren, communiceren of bijsturen.
What does an Insights project look like?
They give you a more objective picture of your market, customers, competitors, brand and channels. This makes it easier to see what's working, where the opportunities lie and which choices deserve priority.
We already have buyer personas. Why do we still need Insights?
Een persona is een waardevol vertrekpunt. Maar klanten, rollen en gedrag veranderen. D’M&S Insights toetst je bestaande klantbeeld aan actueel zoek-, online- en websitegedrag. Zo zie je welke aannames nog kloppen en waar bijsturing nodig is.
Is D’M&S Insights the same as market research or social listening?
Niet helemaal. Die methodes kunnen waardevolle informatie opleveren, maar D’M&S Insights brengt verschillende signalen samen rond één concrete marketingvraag. Onze strategen interpreteren de patronen en vertalen ze naar keuzes waarmee je organisatie verder kan.
Does D’M&S Insights work for our market too?
We vertrekken vanuit je ideale klant en je marketingvraag, niet vanuit een standaard sectorformule. Daardoor is de aanpak inzetbaar in zowel B2B- als B2C-contexten.
What about privacy?
We werken met publieke en geaggregeerde data en analyseren patronen, geen individuen. Welke bronnen relevant zijn, hangt af van de vraag die we samen onderzoeken.
What are the tangible benefits of D’M&S Insights?
Geen rapport vol data waar je zelf nog betekenis uit moet halen. Je krijgt richting, aanbevelingen en prioriteiten waarmee je gerichter beslist waar je marketingbudget naartoe gaat, welke boodschap je gebruikt en waar je je klant het best bereikt.
What happens after Insights?
Dat bepaal je zelf. Je kunt met de inzichten binnen je eigen organisatie verder, ze gebruiken als basis voor een strategisch traject of D’M&S inschakelen voor strategie en uitvoering via branding, digital, content, media of live communicatie.
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