Brussels Special Venues boosts its international visibility
For 20 years, Brussels Special Venues (BSV) has been connecting event organisers, PCOs and MICE agencies with a wide range of unique venues in Brussels. From historic buildings to contemporary hotspots.
But how do you keep that offer visible to an international audience? How do you make sure Brussels stays in the picture for event agencies looking for a venue?
Our answer: a targeted rebrand, an eye-catching concept visual and communication with extra power.
A sharper brand
BSV’s 20th anniversary was the perfect moment to take a close look at its brand image. We got to work on:
• refining the logo
• an updated visual style
• a fresher, contemporary look
No revolution, rather a subtle evolution. Recognisable for existing partners, but with more appeal and consistency to win over new leads as well.
One image that says it all
The key question: how do you make clear at a glance what BSV does? We translated that into the concept: “Where every click leads to a special venue.”
This idea:
• ties in seamlessly with the online platform
• makes the broad offer instantly clear
• speaks directly to the target audience of event managers
The visual translation with the magenta View-Master is simple and recognisable, sticks in the mind and can be used flexibly across different channels.
Consistent communication
The concept is the foundation for all communication. Today we support BSV with:
• social posts
• newsletters
• press communication
Always in English, tailored to an international audience and with a consistent tone of voice: accessible, professional and to the point.
The result: more coherence, more impact
By aligning brand, concept and communication, BSV gains sharpness:
• a clearer story
• a consistent visual identity
• communication that no longer feels fragmented
Conclusion: click by click, Brussels Special Venues is growing into the go-to reference for anyone looking for a special event venue in Brussels.
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