Argona’s go-to-market takes flight
Six companies, one ambition: accelerating the energy transition.
Argona is the new one-stop partner for sustainable energy and installation technologies. We supported the group with an omnichannel go-to-market that delivered immediate results.
An eye-catcher with a creative twist
In a technical sector, standing out is no easy feat. That’s why we chose a striking campaign visual to launch Argona: a green 3D eagle with a coat of leaves, keeping watch over buildings.
A powerful symbol of Argona’s sustainability ambitions and the eye-catcher in every communication channel. Awareness? Check!
The striking campaign visual is a powerful symbol of Argona’s sustainability ambitions and end-to-end solutions
Print tools make the story tangible
We carefully rolled out the brand identity across a corporate brochure, templates, corporate identity documents and other tools. Every piece supports the same story, both visually and in content.
A new name and a strong brand story
Three established names in renewable energy (Team Green, Eco Technics, EG-elec) are joining forces with three flat roof specialists (ADW, Adidak, Aditoit). Together, they make buildings smarter, more sustainable and future-proof.
That ambition resonates in the name: Argona. The reference to the Argonauts of Greek mythology symbolises teamwork and a higher purpose. The baseline Innovation for a brighter future runs like a green thread through the new brand story and forms the foundation on which we shaped the branding.
A visual identity that inspires trust
The new branding? Check out the logo, the colour palette and the typography. They radiate reliability and expertise, while the fresh touch of green creates the link with sustainability. The brand guidelines ensure that every channel – from website to construction site banner – conveys the same Argona look and feel.
Website as a lead generator
In line with the corporate identity, the new website combines visual impact with great ease of use.
• A clear split between B2B and B2C
• Intuitive UX and strong CTAs
• Content management via a user-friendly CMS
The result: a digital platform that convinces and converts leads.
Online marketing keeps Argona top of mind
The launch was only the beginning. Through targeted Google and social media campaigns, we keep building awareness and generating leads. This keeps Argona top of mind among businesses and homeowners who want to invest in sustainable buildings.
Get in touch