City marketing
Turn your city into a brand that attracts people.
How does strong city marketing make your city more attractive and relevant?
Give your city a story that attracts people.
A place brand rooted in identity
Every city and region has its own unique character, but it isn't always clearly defined or recognizable. We investigate how residents, visitors, entrepreneurs, and other stakeholders experience the place today and which assets truly set it apart. We translate these insights into a supported positioning and a clear brand narrative. This creates an authentic place brand that honors the local identity while remaining attractive to the target audiences you want to reach.
From a shared story to visible impact
A strong city or regional brand only comes to life when stakeholders champion it together. That is why we connect governments, tourism partners, entrepreneurs, residents, and cultural players around a single direction and make clear choices regarding target audiences, themes, and channels. From tourism promotion and public campaigns to urban development and economic positioning: we ensure coherence and recognizability. This is how you strengthen pride from within and attractiveness to the outside world.
Our expertise & skills
City marketing
Tourism development
An attractive city draws visitors and boosts the local economy. By strategic branding and targeted promotion put your city on the map as a must-visit destination.
Urban development
Building support for urban projects starts with clear communication. Through a compelling narrative and targeted campaigns engage your residents, businesses, and visitors in the future of your city.
Strategy that goes beyond a slide deck
An analysis is not an end point. It should lead to choices and action.
That is why we translate insights into a concrete marketing or communication strategyTogether, we determine what to focus on, what deserves less attention, and which steps are needed to achieve your goals.
And because all areas of expertise come together at D'M&S, we can also help realize that direction: from branding and campaigns to online marketing, technology, and live communication.
That is why we translate insights into a concrete marketing or communication strategyTogether, we determine what to focus on, what deserves less attention, and which steps are needed to achieve your goals.
And because all areas of expertise come together at D'M&S, we can also help realize that direction: from branding and campaigns to online marketing, technology, and live communication.
“I rarely take so many notes during a session. We were relying too much on gut feeling; D’M&S Insights finally gave us direction.”
Charlotte Verbrugge - Van Mossel
Manager Marketing Communications & Partnerships
Frequently asked questions
AI, data, and strategy often raise new questions. Here, we answer the questions we receive most often about AI Insights & Strategy.
What do you mean by AI Insights & Strategy?
We combine data analysis, AI technology and strategic expertise to better underpin marketing and communication decisions. We bring relevant information together, surface patterns and opportunities, and translate them into clear choices.
Why are analyses and audits important for my marketing strategy?
They give you a more objective picture of your market, customers, competitors, brand and channels. This makes it easier to see what's working, where the opportunities lie and which choices deserve priority.
What is D'M&S Insights?
D'M&S Insights is our specialized service for data- and AI-driven insights. We bring together information on markets, customers, competitors and brand performance and turn it into actionable decision-making information.
Does AI make the strategic decisions?
No. AI helps analyze large volumes of information faster and recognize relevant patterns. The interpretation and strategic choices remain human work, informed by knowledge of your organization, market and objectives.
What happens after an analysis or audit?
We translate the insights into concrete recommendations and priorities. This can lead to a brand strategy, communication strategy, go-to-market plan, channel strategy or broader marketing plan. If desired, we also guide the implementation.
Which organizations is AI Insights & Strategy suitable for?
For organizations that want to better underpin their marketing and communication, are looking for growth opportunities, want to sharpen their positioning, or face an important strategic choice: from growing companies and established brands to public organizations.
Can you also provide temporary support for our team?
Yes. Through D'M&S Professionals, experienced marketing and communication experts can join your team temporarily, in-house. They support areas such as strategy, branding, content, insights, performance, PR and market research.
Wat gebeurt er na Insights?
Dat bepaal je zelf. Je kunt met de inzichten binnen je eigen organisatie verder, ze gebruiken als basis voor een strategisch traject of D’M&S inschakelen voor strategie en uitvoering via branding, digital, content, media of live communicatie.
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