City marketing
Turn your city into a brand that attracts people.
How does strong city marketing make your city more attractive and relevant?
Give your city a story that attracts people.
A place brand rooted in identity
Every city and region has its own unique character, but it isn't always clearly defined or recognizable. We investigate how residents, visitors, entrepreneurs, and other stakeholders experience the place today and which assets truly set it apart. We translate these insights into a supported positioning and a clear brand narrative. This creates an authentic place brand that honors the local identity while remaining attractive to the target audiences you want to reach.
From a shared story to visible impact
A strong city or regional brand only comes to life when stakeholders champion it together. That is why we connect governments, tourism partners, entrepreneurs, residents, and cultural players around a single direction and make clear choices regarding target audiences, themes, and channels. From tourism promotion and public campaigns to urban development and economic positioning: we ensure coherence and recognizability. This is how you strengthen pride from within and attractiveness to the outside world.
Our expertise & skills
City marketing
Tourism development
An attractive city draws visitors and boosts the local economy. By strategic branding and targeted promotion put your city on the map as a must-visit destination.
Urban development
Building support for urban projects starts with clear communication. Through a compelling narrative and targeted campaigns engage your residents, businesses, and visitors in the future of your city.
Strategy that goes beyond a slide deck
An analysis is not an end point. It should lead to choices and action.
That is why we translate insights into a concrete marketing or communication strategyTogether, we determine what to focus on, what deserves less attention, and which steps are needed to achieve your goals.
And because all areas of expertise come together at D'M&S, we can also help realize that direction: from branding and campaigns to online marketing, technology, and live communication.
That is why we translate insights into a concrete marketing or communication strategyTogether, we determine what to focus on, what deserves less attention, and which steps are needed to achieve your goals.
And because all areas of expertise come together at D'M&S, we can also help realize that direction: from branding and campaigns to online marketing, technology, and live communication.
“I rarely take so many notes during a session. We were relying too much on gut feeling; D’M&S Insights finally gave us direction.”
Charlotte Verbrugge - Van Mossel
Manager Marketing Communications & Partnerships
Frequently asked questions
AI, data, and strategy often raise new questions. Here, we answer the questions we are asked most frequently about AI Insights & Strategy.
What do you mean by AI Insights & Strategy?
We combineren data-analyse, AI-technologie en strategische expertise om marketing- en communicatiebeslissingen beter te onderbouwen. We brengen relevante informatie samen, maken patronen en kansen zichtbaar en vertalen die naar duidelijke keuzes.
Why are analyses and audits important for my marketing strategy?
Ze geven je een objectiever beeld van je markt, klanten, concurrenten, merk en kanalen. Zo zie je beter wat werkt, waar kansen liggen en welke keuzes prioriteit verdienen.
What is D'M&S Insights?
D'M&S Insights is onze gespecialiseerde service voor data- en AI-gedreven inzichten. We brengen informatie over markten, klanten, concurrenten en merkprestaties samen en maken er bruikbare beslisinformatie van.
Does AI make the strategic decisions?
Nee. AI helpt om grote hoeveelheden informatie sneller te analyseren en relevante patronen te herkennen. De interpretatie en strategische keuzes blijven mensenwerk, gevoed door kennis van je organisatie, markt en doelstellingen.
What happens after an analysis or audit?
We vertalen de inzichten naar concrete aanbevelingen en prioriteiten. Dat kan uitmonden in een merkstrategie, communicatiestrategie, go-to-marketplan, kanaalstrategie of breder marketingplan. Indien gewenst begeleiden we ook de uitvoering.
Which organizations benefit from AI Insights & Strategy?
Voor organisaties die hun marketing en communicatie beter willen onderbouwen, groeikansen zoeken, hun positionering willen aanscherpen of voor een belangrijke strategische keuze staan: van groeibedrijven en gevestigde merken tot publieke organisaties.
Can you also provide temporary support for our team?
Ja. Via D'M&S Professionals kunnen ervaren marketing- en communicatie-experten tijdelijk inhouse meewerken. Ze ondersteunen onder meer strategie, branding, content, insights, performance, PR en marktonderzoek.
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