Renobudget: from calculation tool to conversion magnet
Renobudget helps renovators quickly gain insight into the budget of their complete renovation project. To bring this new online tool to market, attract more leads and convert them, we joined them at the table – from strategy to design, from copy to campaign.
A concept that grabs attention
First challenge: putting the Renobudget calculation tool in the spotlight. To do so, we came up with the concept ‘Wat gaat dat grapje kosten?’ (‘What’s this little adventure going to cost?’), a familiar question for anyone with renovation plans.
We created three campaign visuals, each featuring a different type of home and aimed at a different category of renovators: a terraced house (for a younger audience), a semi-detached house (for people in their forties) and a detached house (for the over-fifties).
This way, we reached all age groups and made the Renobudget name top-of-mind in an original way. The visuals have already been integrated into the new website and help form the basis of the ongoing online marketing campaign.
A website that converts
We gave the existing website a thorough makeover in terms of design and content. More structure, more pages, more guidance.
Clear navigation, strong CTAs and persuasive content now make the platform considerably more user-friendly, informative and conversion-driven. Also new is the free trial: after creating an account, visitors can now experience how Renobudget works before they pay.
This lowers the threshold and allows us to collect valuable data from hot leads, who are then followed up by the sales team through automated email flows.
Online marketing boosts traffic
We supported the launch of Renobudget with an online marketing campaign on Meta and Google (PMax), aimed at generating extra web traffic.
And with results: thanks to continuous optimisation of the flows, plenty of leads came in through the site within just a few weeks. A strong start, as we keep convincing visitors to create an account, test the trial version or order a paid report straight away.
On to more conversions!
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