Chocolade Jacques tastes great online and on air
Want to win more people over to your brand? Looking to build a dynamic image that also appeals to a new generation of consumers? That’s something we love to sink our teeth into. Just ask Chocolade Jacques.
Who fancies a bite?
Chocolade Jacques needs no introduction among chocolate lovers. The Belgian chocolatier has a loyal customer base and has enjoyed a strong reputation for years. It is a quality brand with excellent brand awareness. To keep it that way and win over a new generation of chocolate lovers, we shifted the focus of its communication to social media.
Radio grabs the attention of the right target groups
The impact of radio? With a well-thought-out media plan, well-timed scheduling on stations with the right listener profile and… a creative spot, you effortlessly reach and activate your audience.
For Chocolade Jacques – never before heard on the radio – we devised a national campaign that radiates pure indulgence. The spots in the morning slots, at breakfast time, and the choice of a broad mix of ‘younger’ and ‘older’ stations (from StuBru to Nostalgie and from Classic21 to NRJ) drew plenty of oohs and aahs. And they brought a lot of visitors to the website and the shops.
Online marketing boosts the chance of conversion
To increase traffic to the site and demand in the shops, we combined the radio campaign with a hefty serving of online marketing. At hero moments, our content creators activated YouTube and published posts on Instagram and Facebook, perfectly in line with the ‘ooh Jacques’ spot.
In addition, always-on posts and display ads around Valentine’s Day, the spring half-term holiday and Compliments Day kept the brand top of mind. We alternated fun videos with carousels and other formats. Finally, promo posts put a specific product in the spotlight. The perfect snack to give sales a boost.
What’s next, ooh Jacques?
The radio and online marketing campaigns certainly made their mark, and in the coming months they will continue to tempt many chocolate lovers with irresistible, crystal-clear and ear-pleasing communication. Enjoy!
Comments & conversion
On Meta, for example, we asked for the perfect opening line that would make Jacques melt – fully in line with the Oooh Jacques concept. In return, followers could win a chocolate hamper.
The huge response begged for a sequel. And it came. Our content creators came up with a simple but visually strong guess-the-weight campaign. The giveaway? A Chocolade Jacques tasting box. In no time, the post collected 163 likes, 145 comments and – more importantly – extra engagement among a younger audience. Oooh Jacques!
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