Eye-catching packaging design for Proxelli
Proxelli is one of the top brands in the range of Sinelco, the international distributor of professional hairdressing and beauty products. To make its hairdryers, straighteners and trimmers shine, our designers brought out all their packaging skills and we organised a fashion photo shoot in our studio.
Packaging with a high-end look and feel
If you go to the hairdresser, chances are your hair will be dried with a Proxelli. After all, the hairdryers are designed and tested by professionals.
To highlight the quality of the products even more at wholesalers, we took the packaging in hand and gave it a high-end, trendy look.
Much more than a pretty box
Depending on the collection, we designed a whole range of packaging for the Proxelli hairdryers. Sometimes in stylish black for the standard editions, sometimes with soft colour accents for the Maya collection, or with a touch of gold for the X-Mas edition of the Mila dryer. But always with a design in which the product and its benefits stand out clearly and with the necessary class.
Our graphic input did not stop at the packaging design. The manuals in the box were given an update too and now look typographically top-notch again.
Models in front of the lens
To launch the Proxelli hairdryers in the media with the cachet they deserve, we organised a fashion photo shoot with top models.
It took place in our own studio. Make-up, outfits, styling, … Stylist Indira Cardinaels and photographer Jeroen Hanselaer took care of the whole picture, with the focus on beautifully styled hair, of course. Proxelli-perfect!
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