Danis dots the i’s of employer branding
Attracting new talent in a sector that often flies under the radar? We brought home the bacon for Danis, market leader in Belgium’s big business, with a tailor-made employer branding campaign that radiates pride and a real appetite for the job.
Up for a great job
Danis – big in pork from field to fork – is the market leader in Belgian pig farming and is always looking for new employees who want to work in innovative pig farming. The job day the company organised was therefore the perfect opportunity to sharpen its employer branding communication.
No sooner said than done. We came up with a no-nonsense campaign with a family vibe that puts people front and centre. The message? “Up for a great job? With you, Danis is complete. Come and strengthen our teams and help us dot the i’s of our innovative BIG business.” Warm, direct and action-driven.
People make the brand complete
Visually, we carried that same inviting approach through. We took Danis employees away from their workplace and put them in front of the camera in our studio. We then integrated the photos into the Danis logo. That made the message literally visible: at Danis, the people dot the i’s – they make Danis complete.
Real people of flesh and blood, proud of what they do. We took care of all the image editing and graphic design, so the end result looked equally strong in every medium, both in print and online.
From concept to campaign
Besides the visual concept and the photography, we also helped write the employer story and the company values, which run like a common thread through all communication tools.
From the campaign website and a flyer to print materials and a social media campaign that gave the job day the resonance it needed among the right target groups.
Successful employer branding
The campaign made an impression – internally and externally. Employees recognised themselves in the story, candidates felt eager to become part of it.
The result: a successful job day, a strong employer image and a brand that is spot on, with every i dotted.
Get in touch