Deba Pharma activates its sporty image online
The summer of sport in 2024 inspired many people to get moving. For Deba Pharma, this was the perfect moment to put its food supplements for recreational athletes in the spotlight. We shifted up a gear and gave brand awareness a solid boost on Meta and YouTube.
Scoring with sports marketing and on social media
Deba Pharma has long had a connection with sport. Alongside a broad range of food supplements, it is also a partner of the Lotto Dstny cycling team. To further increase its brand awareness among recreational athletes and promote its sports range, our digital marketers went full force on social media in the run-up to summer.
We created an engaging video and served it to the right target audience. Focused, with a clear goal, just like real athletes.
Display ads and video posts deliver excellent results
Alongside the always-on campaign that keeps Deba Pharma top of mind on social media all year round, we launched a dedicated sports campaign in May. With display ads on Google and YouTube and posts on Facebook and Instagram, we showed the food supplement producer at its sportiest.
And it paid off: with 59 percent more visitors, there was noticeably more activity on the website.
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