KBC Autolease keeps the (bike) wheels turning

Ten years ago, KBC Autolease helped pave the way for bike leasing in Belgium. Today, it is a fixture in the mobility policy of many companies. To celebrate that anniversary with all the bells and whistles, we shifted up a gear.

10 years in 1 image

All of Belgium has noticed that things are running smoothly at KBC Autolease. The bike leasing pioneer seized its tenth anniversary to pump up brand awareness and thank its partners from day one for their trust. With a clear concept visual in which the number 10 is formed by the wheels of two bikes, we gave the anniversary communication that extra bit of visual power and swing. A few derived, secondary visuals put the icing on the cake within the KBC Autolease community.

From concept to campaign

Besides developing the concept visual, we also took care of its full roll-out across various communication tools. We consistently carried the idea through in an ad for print and digital channels, online banners, a short video animation, a roll-up banner, a musette (a trendy cycling bag) and a wrapper for dextrose tablets as a giveaway.

We developed the campaign in Dutch, French and English, and it runs throughout the whole anniversary year. That keeps KBC Autolease and its bike leasing offer top of mind for a long time to come, and at the front of the peloton.