LinkedIn matches B2B brands and creators

LinkedIn matches B2B brands and creators

On June 10, LinkedIn launched the Creator Marketplace: a new platform within Campaign Manager where companies can find and directly contact relevant creators and thought leaders for collaborations.

Think of sponsored content, Thought Leader Ads, events, branded partnerships, or consultancy.

Coming to Belgium soon?

Useful? Absolutely. But for now, this marketplace is only open to a select group of brands and creators in the US and Canada. The direction LinkedIn is heading is clear, however: making it easier to connect B2B brands with credible voices in their market who can add expertise, context, and trust to their story. And that is interesting.

What the Creator Marketplace offers you

B2B communication has long been about more than just reach. Especially in complex markets, customers don't want to see ads; they want insight, interpretation, and experience. People and brands that know what they are talking about.

For marketers, this opens doors: the right creator gives your campaign more authority, takes your event to the next level and makes your brand story resonate more credibly with the right target audience.

For CEOs, the relevance goes even deeper. They can see who is leading the conversation in their market today and who is building trust with customers, partners, or future employees. It gives them an idea of how they can make their brand part of the conversation.

LinkedIn is soon going to make the match between creator and company that much easier and more efficient. Because when there is a click, the step toward the right concept, the right message, the right format, and the right creative execution delivered faster.
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Hungry for more insights?

Waiting for LinkedIn to open the Creator Marketplace in Belgium? You don't have to. For 40 years, we’ve been helping brands move forward with strategy, branding, content, campaigns, events, and creative concepts. And with D’M&S Professionals we bring that expertise directly to your workplace. Want to explore the possibilities? Let’s talk.

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