It’s all about attention. Want to reach your target audience to convince them of the advantages of your brand, product or company? How do you do that at a time when people are inundated with information and advertising 24/7? With the right content, shared in the right media at the right time.
This is how we tell stories.
There’s a story behind every brand, every organisation, every product. How do you write a strong story that touches people and choose the right offline and online media to convey it? You need passionate storytellers who can get people’s attention and engage them.
Our content strategy is based on three pillars:
A good story demands proper preparation. What do you want to achieve? And who do you want to reach? What are your target groups interested in? What stories have the greatest likelihood of being picked up? Do you spread them in paid, owned, earned (press) or shared media? And what is the impact of your content marketing efforts? Time for a solid plan.
Which tools do we use to tell your story? The right ones! Videos, blogs, social posts, magazines, press releases… We choose the appropriate channels to spread your message at the right time, depending on what you have to say and what you want to achieve. In doing so we deploy the right media mix and examine which generates the biggest response. Content scanning and optimisation help us reach your target audience even more efficiently.
Plan ready? Next we unleash our content creators. We examine the existing content and think up new topics. Our work revolves around creating pillar content. We create a webpage and refer for more information to the cluster content. We handle subtopics in these blogs, videos, whitepapers and more. The goal is to entice your audience deeper into your story. We keep everyone focused over time with a content activity calendar.
In the digital age, a high-performance and solid online communication strategy is indispensable to put itself on the map as a modern company. With our expertise we attract as many users of the Internet highway as possible to your virtual and physical address. Set up an attractive online platform, search engine optimized and promoted via a SEA campaign? Integrate an e-commerce module into your website? Anything is possible.