Select the right content.
Spread your message cross-media.
What do you want to say and who do you want to say it to? We need to know this to write the story that has maximum impact. So we always begin at the beginning. With a content marketing plan. That’s when our content creators get to work, creating compelling stories around topics your target audience is interested in.
So how do we get your message across to the right audience? That depends on how we present your content. News release, PR campaign, advert, video, webpage, blog post, social media post, magazine... we spread your messages in paid, owned, earned (press) or shared media, tailored to the tools we develop. A cross-media approach.
Our content creators have all the tools they need to convey your message to your target audience.