More than 70% of buying decisions are made in store. Making it the obvious place for targeted communication that convinces consumers to choose your product. A strategic choice that more and more brands are making. Good call!
By the time consumers walk into a store they’ve likely already heard about your brand or product through another communication channel. Once they step over the threshold POS material takes up the baton. You grab their attention with targeted banners, displays, posters and stickers, reeling them in whether they realise it or not.
If you get your point-of-sale communication right, consumers will simply not be able to resist. These are our rules of thumb: