We recently fine-tuned the communication from the current campaign, creating a mix of lead-generating tools. Follow us?Je Makelaar runs regular campaigns on topical issues to generate more valuable contacts for its insurance brokers. We recently fine-tuned the communication from the current campaign, creating a mix of lead-generating tools. Follow us?
Landing page
Lead-generating campaigns are always centred on a landing page on the Je Makelaar website. Visitors can quickly find and contact a broker in their neighbourhood by means of an online form. That ensures the broker has the prospect’s contact details for use to arrange a meeting. Our online team always builds the landing page in the style of the ongoing campaign. But leads are not only generated online...
Additional tools
A campaign only gains traction when it is seen and liked by the maximum number of people. With that in mind, we always create a number of additional tools to support the message and get it across to the customer. Such as a uniform email signature for brokers, featuring the campaign visual and banners on popular websites that direct visitors to the landing page. Posters on the windows of insurance agents also help get passers-by to come through the door. So the Je Makelaar campaigns are a good example of how we roll out and strengthen an existing campaign in a creative and consistent way across various media.
