How do you create content
that appeals to your target audience?
Attention. That’s the name of the game. You want to reach your target audience to win them over to your brand, product or company. How do you do that at a time when people are inundated with information and advertising 24/7? With compelling content, shared in the right media at the right time.
This is how we tell stories.
Once upon a time... a strategy
There’s a story behind every brand, every organisation, every product. How do you write a cogent story that touches people and choose the right offline and online media to convey it? You need passionate storytellers who can grab and hold people’s attention.
Our content strategy is built on three pillars:
Plan
A good story demands proper preparation. What do you want to achieve? And who do you want to reach? What are your target groups interested in? What stories are most likely to be picked up? Do you spread them in paid, owned, earned or shared media? And what is the impact of your content marketing efforts?
Time for a solid plan.
Create
Plan ready? Now we unleash our content creators.
We examine the existing content and identify and develop new topics. Our work revolves around creating pillar content. We create a webpage and refer to the cluster content for more information. We handle subtopics in blogs, videos, whitepapers and more.
The goal is to entice your audience deeper into your story. We keep everyone focused over time with a content activity calendar.
Communicate
Which tools do we use to tell your story? The right ones!
Videos, blogs, social posts, magazines, press releases… We choose the appropriate channels to spread your message when it will have the biggest impact, depending on what you have to say and what you want to achieve.
In doing so we deploy the right media mix and examine which generates the biggest response. Content scanning and optimisation help us reach your target audience even more efficiently.
Which online tools fit
into your marketing mix?
In the digital age, a high-performance and solid online communication strategy is indispensable to put itself on the map as a modern company. With our expertise we attract as many users of the Internet highway as possible to your virtual and physical address. Set up an attractive online platform, search engine optimized and promoted via a SEA campaign? Integrate an e-commerce module into your website? Anything is possible.