This year, the prestigious classic car festival Zoute Grand Prix celebrated its seventh edition. D’M&S not only managed all press communication as it did before, but was also responsible for all online marketing and organising the VIP activities in Kortrijk.
Press strategy aimed at quality
In order to attract journalists of the right media to Knokke-Heist, a press plan was drawn up, targeting top quality domestic and foreign media, such as Sabato, De Tijd, De Standaard… These media were approached in a personalised way, while exclusives and scoops spurred them on to report on the exclusive automotive and lifestyle character of the old timer festival. And with success! Before, during and afterwards, the event was given extensive attention in newspapers and magazines, on TV and websites.
Active social media management
The blogs were also released via social media. Facebook posts before, during and after the event, combined with an active e-mail marketing strategy, continuously kept the attention of both press and public on the Zoute Grand Prix. A great example of performance marketing!
VIP event conveys image
To increase the exclusive aura of the Zoute Grand Prix even more, for the first time ever the rally planned a stop in Kortrijk. A special VIP zone was erected on the Grote Markt, where a select number of VIP guests could come up close and personal with the classic cars, whilst being served tasty canapés and other delights.
New website, e-mail marketing, blogs, Facebook posts. Our online team truly revved things up!