Real estate with the highest possible return. Wilink ensures its customers the highest quality label when choosing for Wilink Selection. Our online marketing strategy was developed for both higher conversions and increased brand awareness. We didn’t rely on lucky shots, we based our strategy on our successful Performance Marketing approach.


More enrolments for the info sessions, a higher demand of brochures and more meeting moments. Along with increasing the brand awareness, these aspects formed Wilink Selection’s goal. Being able to trigger and activate the right target group was essential. D’M&S launched an intensive SEA campaign. Along with the SEA-messages being formulated in different levels, their return was extensively tested. Our online professionals did so much more than simply increasing their online presence. They constantly redirected the SEA-campaign in order to fully put Wilink Selection in the spotlight.


The Wilink Selection-website was essential to the promotion of investment property. Attractive and clear, but above all: the result of an intensive analysis. By implementing Google Tag Manager, we gained insights in the visitors’ behaviour and the effect that our online ads had on them. This way, we could improve the existing website. This in combination with social advertising on Facebook and LinkedIn and a targeted online banner campaign, is a prime example of our performance-enhancing approach.

Our online marketing strategy does not rely on lucky shots, but on extensive research and on continuous adjustment.