BASF Agricultural Solutions has a revolutionary new fungicide to protect cereals from disease and mould. The challenge is deciding how to get the message across to your target groups during a pandemic. A hybrid event was the answer.
2021 is set to be a year of change in the fight against cereal diseases. But how do you announce this Revylution (as the chemical giant trumpets it) when everyone is stuck at home, trade shows have been cancelled and in-person events are a no-no. We held a virtual product launch doubleheader, one in Dutch and one in French.
We ensured the presentations, videos and slides flowed into each other seamlessly.
Our event and video team has built up a strong reputation for organising hybrid events in recent months. We have all the facilities we need to hold successful virtual events in our studio. And we give clients the communication support they need. We are a full-service communication agency, after all.
We were able to ensure a powerful Revysol launch for BASF and spread the word about the event to fungicide distributors in Belgium. To create maximum buzz, we set up an email flow with invitations, reminders and follow-ups. We designed an online registration platform www.revysol.be for invitees, where they could also follow the event live on launch day. We co-authored the scenario and contracted a professional host to turn a series of presentations and videos into a full-blown show. So, basically, we took on full responsibility for the event.