BASF Agricultural Solutions has a revolutionary new fungicide to protect cereals from disease and mould. The challenge is deciding how to get the message across to your target groups during a pandemic. A hybrid event was the answer. 

Year of Revylution

2021 is set to be a year of change in the fight against cereal diseases. But how do you announce this Revylution (as the chemical giant trumpets it) when everyone is stuck at home, trade shows have been cancelled and in-person events are a no-no. We held a virtual product launch doubleheader, one in Dutch and one in French.

We ensured the presentations, videos and slides flowed into each other seamlessly.

Online launch

Our event and video team has built up a strong reputation for organising hybrid events in recent months. We have all the facilities we need to hold successful virtual events in our studio. And we give clients the communication support they need. We are a full-service communication agency, after all.

A hybrid event

If you missed the live webcast, you can watch it back on the website. More than 320 viewers followed the event in real time, making it a big success for BASF. The Revylution has begun!