The jewellery brand Victoria asked us to make a new website that is not only user-friendly for its visitors but also easy to modify by Victoria itself. D’M&S rolled up its sleeves and created on top of the new website a new logo and corporate identity, a look book video and photos and also took care of the organization of the new collection’s launch event.
Victoria has been paving the way since 1991. The feminine and affordable jewellery brand offers a wide range of styles for today’s modern and self-confident women: from traditional and classic to sober and discreet to exuberant and eye-catching. Victoria only works with consultants who present the jewellery to the women at home. To achieve an ever-stronger position online, Victoria asked us to develop a new website.
Our web developers created a user-friendly website that is easy to modify. Adding products or photos and adjusting texts, for example. This keeps the content on the website always up-to-date so it becomes more than ever a marketing tool. An example of this is the blog page, which contains articles with keywords that are relevant to surfers. The website’s content is also adapted to the location of the user. In this light, different products and prices are shown to users in Flanders, Wallonia, the Netherlands, France and Germany. The website gives an overview of on average 300 products. Our developers have already built a web shop module for this, which can easily be activated in the future.
We not only revamped Victoria’s website but also updated the logo and added a baseline: ‘Victoria makes you shine’.
Early this year, a lot of products have joined the range. On 7 January, Victoria launched its new collection which contains around 100 jewels. Victoria also turned to D’M&S for the launch event. Our event team was asked to revive the annual Discovery Day for the 2,750 Victoria consultants. We organized a beautiful show in Louvexpo, with the closing parade as the icing on the cake. On the 58 m long catwalk, the models gave the best of themselves. D’M&S was responsible for the venue setting, decoration, reception, scenario & direction and coordination.