Soudal, the mastic, glue and PU foam maker, loves a party. To mark the first 25 years of its Fix ALL glue kit, the people there wanted to give their bestseller a publicity boost.
We got to work. We created a visual showing three Fix ALL users singing the glue kit’s praises. Literally. The whole thing took a lot of preparing, of course. We devised the concept, selected
the models, did the photoshoot and processed the image. In short, we fixed it all ourselves. And the result is well worth the time and effort: a fun visual with a clear Soudal touch - the red and yellow accents.