Wood protection solutions manufacturer Rubio Monocoat has developed a unique new product, Rubio WoodCream. Our strategists and creatives put their heads together to put together a highly visual launch campaign.
How do you go about launching a product? What are your target groups? How do you create the right visual identity and how do you approach promotion? The folks at Rubio Monocoat asked us to help set out the strategic lines of a commercial marketing drive, based on a market analysis. The goal was to raise Rubio WoodCream’s profile on the B2B market. Not as just another product, but as a completely unique wood protector.
“We worked closely with the client to identify the best way to market the new brand.”
Rubio WoodCream is not a paint, an oil or a stain, but it does have all the benefits of these. We created a striking launch campaign to win over dealers and professional users. The campaign visual, a shaving brush with a dollop of Rubio WoodCream, emphasises the aesthetic and protective qualities of the nourishing, water-repelling cream. The message is simple: Rubio WoodCream protects the natural beauty of wood.
“As well as the webinar, our studio also hosted the shoot for a commercial:
The Forest of Walls.”