Could your brand communication be a little more robust? In the run-up to the football world cup in Qatar, we created a radio and social media campaign for Rombouts to boost the coffee company’s image and name familiarity. Rombouts is the official sponsor of the Belgian national team, the Red Devils.
Radio spot with Belgitude kicks off campaign
Rombouts is Belgian through and through. We produced a flavourful bilingual radio commercial to celebrate the Belgitude of the supplier to the Belgian court and, indeed, the favourite coffee roaster of national carrier Brussels Airlines. The theme was the football world cup in Qatar. With its Cachet d’Or brand, Rombouts is the official sponsor of the golden generation of the Red Devils. Too good a chance to pass up, then.
Like a taster? Listen to the results here (with a dash of the Brabançonne) as broadcast on Radio 2, La Première and VivaCité.
Social media campaign hits its goals
The radio spot was also a big success on Rombouts’ social media. We reached even more fans of Belgian coffee on Facebook and Instagram. But our online marketers didn’t stop there. In the weeks before and during the tournament we treated coffee lovers to regular Red Devils-themed carrousels and posts. Back of the net! Go Rombouts!
