The perks of putting a product in the spotlight by using a few keywords followed by some information. Before you come to this step, you need to draw the attention. With a campaign visual. A ship that seamlessly transforms into a huge red balloon that emphasises the light weight of the ROCKWOOL insulation, perhaps?
Strong baseline
An image says more than words, but we came up with a matching slogan to fully point out what ROCKWOOL represents: “Go for maximal performance with minimal weight.” Short but powerful, yet contradicting. But above all, it is a call to action to the target group (shipbuilders and shipping companies).
Strong campaign visual backed up by powerful baselines. Together they highlight products to the fullest.
