Rockfon ran a campaign in the Nordics to promote its acoustic ceiling panels for office spaces. Our content team developed a supporting content strategy to ratchet up awareness among architects and drive up virtual footfall to the website.
To activate the professional target group we developed a supplementary campaign to run through Rockfon’s social channels. We ran various posts on Facebook, Instagram and LinkedIn over a four-month period, using attractive interior photos.
It worked a treat. We were able to increase the number of website visitors to give the Perfect Office campaign a clear boost.
For Rockfon we launched a business to business advertising campaign in Denmark, the UK and the Netherlands with a methodical keyword analysis. Our tried-and-tested approach, as finding the most popular search terms is a must to get the best out of Google Ads. This time things were a bit more of a challenge. Rockfon wanted to reach the fitters who worked with their products. To facilitate the process we scheduled an interim assessment to filter out keywords that were too generic and focus all efforts on creating ads with specific B2B search terms. Maximising conversion.