Family building firm Verhelst took a big step last year. As part of a major restructuring, all activities save the building materials and the transport divisions were brought under the Verhelst Group banner as separate companies. For CEO Johan Verhelst, it was the ideal opportunity for a rebrand. We started with the corporate identity.
Verhelst Group comprises Verhelst Aannemingen, Top-Mix, TopAsfalt and Verhelst Machines, along with two other activities, sand extraction and soil storage. We designed a new graphic identity for the group to give it a clear image on the market.
We took our inspiration from the existing design, adding something extra.
We rolled the corporate identity out in various tools: stationery, employee magazine, site equipment, social media and websites.
The new Verhelst Group website is so much more than an online business card: it’s a digital gateway to information about all group activities. We created a visually stunning platform, replete with mood video and attractive photos. From there, visitors can easily access the individual websites, where they find full information on what each company offers. Some of the websites were also given a makeover as part of the process.
We developed a press strategy to ensure the launch of the new group made as big a splash as possible. We selected the media, wrote a press release, made sure it reached the right organizations and answered any resulting queries. The results are clear for all to see: the Verhelst Group already has a high profile in the industry.
The buzz was amplified by an online marketing campaign across Facebook, Instagram, LinkedIn, Google Ads and YouTube to increase traffic to the websites.
As well as giving the equipment fleet a Verhelst Group makeover, we also informed employees about the changes. Via in-house emails, but also in the employee magazine, NWS@Verhelst Group, which is "about everything that makes working at Verhelst Group so fascinating". A great way to strengthen the sense of community!
"We also rolled the rebranding out to the building site"