The cooperation between D’M&S, Pauwels Sauzen and cyclo-cross world champion Wout van Aert was a huge success! The commercials that aired on VTM at the start of cyclo-cross season 2017 whetted everyone’s appetite.
VTM, sauce and cyclo-cross
Our video department produced four short commercials that were programmed in the autumn before and after the broadcast of the Brico Cross on VTM. In these commercials we let cyclo-cross world champion, Wout van Aert enjoy a snack with Pauwels sauce after his umpteenth victory. This tasted so good that he let the kisses of the cycling misses pass him by…
