A campaign visual that sets it apart from the competition, generates more leads and creates more awareness for the group and its Comfortlift solution. The concept we developed for Coopman Orona last year was just the beginning. Time to step up!
Coopman Orona is a specialist in the design, production, installation and servicing of lifts, escalators and moving walkways. Its Comfortlift brand is designed for people for whom climbing the stairs is a challenge. A solution to fit every home, because everyone deserves a stairlift that works for them.
Last year we used the image of a collapsed staircase as a demoralising obstacle. For this campaign we took a trip back in time, to our childhood, when sliding down the bannister was the done thing. Because you’re never too old to have fun. And Comfortlift puts the pleasure back into taking the stairs. We replaced the smiling countenances of our kids with the faces of some delighted seniors. We added the strapline ‘Never too old for the stairs’ to complete our playful campaign with stopping power.
The campaign visual – in both a grandma and grandpa version – was used in print advertisements and is perfectly suited to display ads and trade show marketing too. A video is also one of the options going forward.