When you devote all your energy and expertise to developing a new product, you clearly want it to make a splash. With that in mind, we added some gloss to the launch of Resilox, a new facade paint from Libert Paints.
Concept visual turns heads
Resilox is not some workaday facade paint. Its unique composition has made it the new standard, a complete paint system that protects and enhances your facade, making it look tip-top. Our carefully designed concept visual ensured that dealers and (professional) painters were left in no doubt about that.
- Powerful concept visual
- Clear brand promise
- Easy to adopt for POS
- Eye-catching in store
We activated the Libert Paints dealer network to launch the new facade paint system. We spread the message to dealers in an email shot. In the meantime, our designers finalised the POS material, which revolves around the product.
- Information leaflet for painters, distributed through dealers
- Insert with leaflet in several trade magazines
- Product display for the showroom
- Roll-up-banners to enhance visibility at the POS
- Wobbler to point up the promotional campaign on the shelves
What’s next?
Post-launch our digital marketers are examining ways to power up the presentation of Resilox’s unique qualities to boost demand among professional painters. The online marketing plan (with SEA, display bannering and social posts) is ready to go. Watch this space.
