When you devote all your energy and expertise to developing a new product, you clearly want it to make a splash. With that in mind, we added some gloss to the launch of Resilox, a new facade paint from Libert Paints.
Resilox is not some workaday facade paint. Its unique composition has made it the new standard, a complete paint system that protects and enhances your facade, making it look tip-top. Our carefully designed concept visual ensured that dealers and (professional) painters were left in no doubt about that.
We activated the Libert Paints dealer network to launch the new facade paint system. We spread the message to dealers in an email shot. In the meantime, our designers finalised the POS material, which revolves around the product.
Post-launch our digital marketers are examining ways to power up the presentation of Resilox’s unique qualities to boost demand among professional painters. The online marketing plan (with SEA, display bannering and social posts) is ready to go. Watch this space.