Master baker Poppies approached D’M&S with the request to revamp their website. A job we gladly took to heart. Our experts sketched the new structure and worked out a modern, attractive and high-performing website.


The best cookies and pastries

What started in 1935 as bakery Popelier in Ypres is now an industrial bakery with branches in the Netherlands, France, Germany, Spain, the United Kingdom and the United States. Even though Poppies makes biscuits and cakes on a large scale, they continue to focus on authentic taste and craftsmanship. To make the website as attractive as their cakes, they appealed to our online expertise. 


Experts getting started

After setting up the new structure, the various experts got started. During the wireframe exercise, user friendliness was key. The result? Clear web pages with to the point copy. Our creatives developed an eye-catching design with space for beautiful product photos.

Ready for a new online chapter

With the new website in five languages, Poppies is totally ready for a new chapter. is also optimized for the search engines which makes their products easier to find on the Internet. The clear and user-friendly website is easy to expand and is the ideal starting point for customized marketing campaigns. How about search engine and display ads? Whatever the future brings, Poppies is ready for it!