Callens is a specialist in heat and air technologies for industrial processes. We developed a powerful ecological concept to market Callens as a green partner and raise awareness of the brand’s environmental credentials.
Let’s go EcologiCal
Our creative team dreamt up a new concept name – EcologiCal. Polishing the green credentials of Callens simply by capitalising the second C. We added oomph to the concept name with a double helix, based on our earlier DNA- styled rebranding efforts for the firm. And green is naturally the go-to colour to represent sustainability.
A green update
We added green to the website palette to spread the ecological vibes to visitors on a subconscious level. The double helix also returns there and, as well as full information about heat and air technologies, there’s also a new EcologiCal page. Our developers incorporated a form that enables visitors to request a personalized calculation. An efficient source of information on potential customers for the folks at Callens, who can offer them a Callens EcologiCal solution fully tailored to their situation.
Offline rollout
Our designers also created a striking concept visual in line with the EcologiCal concept name. The ideal way for Callens to market its heat and air technologies as green solutions. The concept visual is used in various offline tools, including a banner for the Callens site next to the E17 motorway. Talk about green tech!
