Efficiently winning over new customers is the daily concern of Belgian building firm Danilith. Rushing into things is not how we roll, so we took our time to carefully design a new concept called ‘Home made Homes’ and only then selected the tools that would ensure a successful communication campaign.
Image and brand awareness boost
The ‘Home made Homes’ concept was successfully introduced to the general public at Batibouw, the builders’ annual trade show. The Danilith stand exuded home-made style. Not only Danilith’s image was also strengthened by a national radio campaign with a regional touch, so was the general awareness of the ‘Home made Homes’ concept. The radio ad appeared to be the perfect medium, given the high turnout during the open days.
Generating leads with the right tools. Something we don't tread lightly.
Home-made corporate identity
However, let’s begin at the beginning. Danilith’s first request was to design a new logo and to rework the existing brand design. The new logo and corporate identity update give the family firm a contemporary character, but with due deference to the past. Our subtle adaptions produced a fresh but recognisable ID that can be easily and consistently used on all communication media.
