Looking to make your strong brand even stronger with next-level – digital – communication? We took a call from Stockhabo, a specialist in palletised food storage at controlled temperatures, who tasked us with a cool rebranding.
The challenge: creating
a consistent brand image
Stockhabo has been a compelling name in refrigerated pallet storage for more than 20 years. After a string of acquisitions, the enlargement of the number of offices and the construction of new warehouses, the group was ready to freshen up its brand image. We took up the gauntlet, creating a single clear brand identity for the group and bringing the communication right up to date, starting with the logo.
Visual ID grabs attention
When tasked with boosting a company’s image, your starting point is a powerful, uniform visual identity. Because branding is all about improving the visibility of your brand, setting yourself apart from others. That’s why we gave Stockhabo a new look and feel: we refreshed the logo, added a new tagline and laid down the foundations of the house style.
We devised a striking visual concept to put the brand in the spotlight. The yeti/iceman pushes a pallet laden with boxes, symbolising the lengths to which Stockhabo goes to serve its customers.
The slogan assures them that they can trust in Stockhabo to get the job done, come what may.
New website:
outstanding UX design
The website opens with the concept visual. We gave it a makeover in accordance with the new house style and a new structure to fast-track visitors to the right information and drive conversion. In close consultation with the client we finalised the content and – given the power of pictures to express more than words – we also took on photography duties.
Consistent communication across the board
As well as the website, we applied the new house style to a whole box of other tools, including business cards, an email template and the PowerPoint sales presentation. Our designers codified all the dos and don’ts regarding the logo, colours and other graphical aspects in a house style guide. It’s a convenient go-to instruction manual for designers to ensure that Stockhabo always communicates consistently going forward.
