When the pandemic first broke out, the government asked ECA to help by making surgical masks. With so much at stake, the car interior upholstering manufacturer was delighted to join the fight against covid-19. We created a strong communication plan to tell the wider world.
ECA started manufacturing surgical facemasks in Assenede, East Flanders in July. The Belgian car interior upholstery company set up a completely new division to meet demand, investing in high-tech equipment to produce up to 190 million type II and IIR facemasks per year. ECA was one of the first companies in Belgium to earn EN14683: 2019 certification and be recognised as ISO 9001: 2015 compliant.
ECA called us in to tell their story to the world.
The new division making surgical masks and reusable medical aprons was named ECA Med. We created a fitting logo and an informative website in Dutch and English to present ECA’s expertise and products range.
Our photographer and videographer visited the Assenede site to create visual material for the conversion-oriented content for marketing.
Next step was approaching journalists with the content we had created. Our media strategists launched a campaign in Belgium to raise ECA Med’s profile. It quickly produced results, with Kanaal Z, De Tijd, VRT and Radio 2 among those running the story.
When Belgian hair salons were given the green light to reopen on 13 February, we struck again. ECA Med donated free face masks to 18,000 salons and we made sure the media knew all about it.
Our digital marketers took to social media to trumpet ECA Med’s role in getting society up and running again. Posts on LinkedIn and elsewhere celebrated the Belgian quality of the surgical masks and aprons. Other channels may be activated soon. Watch this space.
We also targeted hospitals, companies and contact professionals with a leaflet providing full information about the ECA Med masks, including the latest innovation, a mask coated with a virucidal layer. Like to know more? Check out www.ecamed.be.