Everyone is looking for that visual that shows what sets your company apart at a glance, while also presenting your product. We served up visual communication of the highest calibre for Brady.
Innovation driver
Brady designs, develops and manufactures complete ID and access security solutions. From labels and pictograms to security products, printers and software. Worldwide. Brady also sets itself apart as an innovation driver marketing complete RFID technology solutions to its customers. We were tasked with relaying that message in a picture.
Unique concept visual
RFID – Radio Frequency Identification – is a technology that reads data stored from a chip remotely based on radio waves. The chip can be integrated into a label or tag, resulting in clear efficiency and security wins for your company because every asset with an RFID tag has a unique digital identity. We turned to the visually familiar concept of a fingerprint We created a concept visual of a fingerprint made up of Brady labels to convey this idea of uniqueness.
Online and offline
The concept visual is used by Brady across all RFID solution communications, both online and offline. Our video team also developed an animation showing how the fingerprint is gradually built up. A real eyecatcher, we’re sure you’ll agree.
