Beaulieu International Group is a global flooring specialist, including carpeting, vinyl, artificial grass, parquet and laminate. Its Rewind ‘forward thinking carpet' is unique latex-free event carpeting that reduces an event’s ecological footprint. Need to reconcile economy and ecology? Rewind is a high-performance, eco-friendly product that rises to the challenge.
We did it for Beaulieu with a strong positioning and concept image.
What better way to visualise the limited ecological footprint of carpeting than a picture of big green footprints in an event hall? But that’s not all...
We adopted the concept visual and the green look for the design of the website, the brochure, the swatch book and all Rewind communication tools.
We put the advantages of Rewind into pictures with clear pictograms on the website and in the video and brochure. The fitter immediately knows what benefits Rewind brings: lower weight, lower transport costs and more efficient storage. For trade show organisers we highlight the quality, the wide range of colours and the environmental credentials. We shed light on the advantages of the concept for each target group in an attractive visual way, uniformly in all tools.
"Rewind was launched with a cross-media campaign centred on the concept visual."