Who?VMZINC, manufacturer of zinc façade and roof systems
VMZ Mozaik conquers Batibouw
“Without losing sight of the original style, we fitted the new product seamlessly into the existing communication.”
VMZ Mozaik is a collection of modular façade panelling in zinc. The square and angular format of this creates an original effect, and we integrated this new ready-to-use cassette system into the communication concept launched in 2010. This links the stylish nature of a zinc façade with the world of fashion. Since VMZ Mozaik had to now be in the spotlight, the existing catwalk lights were changed – the top model shows off the collection in front of a wall fitted with the new façade panel. Regarding the look & feel, this visual is thus almost identical to last year’s campaign image.