Who?
VMZINC, manufacturer of zinc façade and roof systems
Question:
VMZINC wants to pursue a successful 2012 campaign
Our answer:
With VMZ Mozaik, we add a fresh touch to the existing stylish nature
VMZ Mozaik conquers Batibouw
VMZ Mozaik conquers Batibouw
VMZINC adds character to your home – the manufacturer of zinc roof and façade systems made that clear last year with its ‘zinc is fashion’ campaign. It launched VMZ Mozaik at Batibouw 2011, and D’M&S fitted this new product seamlessly into the running communication.
“Without losing sight of the original style, we fitted the new product seamlessly into the existing communication.”
VMZ Mozaik is a collection of modular façade panelling in zinc. The square and angular format of this creates an original effect, and we integrated this new ready-to-use cassette system into the communication concept launched in 2010. This links the stylish nature of a zinc façade with the world of fashion. Since VMZ Mozaik had to now be in the spotlight, the existing catwalk lights were changed – the top model shows off the collection in front of a wall fitted with the new façade panel. Regarding the look & feel, this visual is thus almost identical to last year’s campaign image.