For years now, Vacansoleil has been organising luxury camping holidays for both young and old. In order to boost early bookings it used just to send out leaflets, but this year it decided to take a tack. Of course, in order to book early you have to plan properly. We played cleverly on that detail by integrating a calendar concept into the creatively devised leaflets. For each brochure we focused on two destinations that suit the holiday months particularly well. The visual on the cover referred to a beautiful – and clearly very popular – location where Vacansoleil offers pleasant camping spots. The accompanying slogan calls on those interested to reserve their place as soon as possible (before someone else gets it first, as the image and headline suggest).