Pentair Thermal Management, supplier of electric heating elements
Tyco wanted to raise the profile of Raychem underfloor heating at points of sale.
A commercial in the style of the current campaign attracted a lot of attention.
Tyco Thermal Controls brings Raychem into focus
Tyco Thermal Controls is a worldwide supplier of electronic heating systems. Among other things, it distributes Raychem, the self-regulating and current-restricting heat-tracing systems for protection against freezing and maintaining process temperatures in industrial applications. D’M&S put together an attractive campaign a few months ago to promote Raychem electrical underfloor heating in Europe.
'The commercial has a magical, warm feel.'
D’M&S put together an attractive campaign a few months ago to promote Raychem electrical underfloor heating in Europe. We recently returned to the ‘The floor heating that suits you’ concept to produce a captivating commercial.