Securex makes HR managers smile

Securex, the specialist in measuring employee perceptions, helps companies strive toward increased efficiency at the workplace. A humorous mailing outlined six important research models in an appropriate manner.
“As a trigger for potential customers, Securex sent out a direct mailing with Peter van Straaten’s hilarious office jokes."

A great deal of companies are unable to get the maximum output out of management and staff. Those in charge lack inspiration and employees lack motivation, or else both have to cope with considerable stress. Securex makes use of six surveys with which it helps companies to root out the cause of their problems and formulate a solution. In order to make this known, we put together a direct mailing around Peter van Straaten’s hilarious office jokes. This way, we brought a smile to the faces of human resource managers.