Who?Rockfon, market leader in soft-mineral ceiling solutions
Rockfon goes for gold!
“Rockfon goes way beyond the classic scratch-and-win campaign”.
Rockfon is 100% behind Olympic values such as passion, entrepreneurship, responsibility, honesty and efficiency, and thus Go4Gold revolves entirely around the 2012 Olympic Games in London. D’M&S devised a campaign whereby customers in Belgium and the Netherlands receive a scratch card gift when purchasing one of the selected top products. Should they scratch out a gold medal, they win a VIP day trip to the Games. A silver medal symbolically stands for a nice sports prize, while bronze means that Rockfon donates 10 euros to SOS Children’s Villages. Even if you don’t win a medal, you can win seconds. Customers who by the end of the campaign period have collected the most medals can still make it London. This way, Rockfon is sure to reward a few of its regular customers.