Mercator wanted its increase its name recognition nationally
A nationwide print and radio campaign, conceived as an engaging awareness campaign involving holidays.
Mercator gives holidaymakers tips
Insurance company Meractor, part of the Swiss Baloise Group, wants the world to be a safe place for its customers – not only in their familiar home environment, but also when they go on holiday. A sunny and appealing safety campaign gave the new baseline a bit of a twist.
“Meractor highlighted it new baseline with an appealing summer campaign, which could be heard on the radio and read in the newspaper”.
Mercator worries about its customers’ wellbeing. Just like over the Christmas period – when Santa Claus wishes everyone ‘Safe Holidays’ – it thus launched a campaign to make holidaymakers aware of a few safety tips. The insurance company this way highlighted its new baseline “Your safety is our concern”. Over the summer months original rhymes warned people in a playful tone about the dangers they might perhaps overlook. For each of the three themes – abroad & travel, home & garden, on the road – we devised varied slogans that highlighted certain things to think about. We focused our attention on various themes, from copying travel documents to flying during pregnancy.